Evija Kreismane, Latvian, unfortunately on the shorter side. I've been keeping my eyes peeled for this one since late June and looking forward to her evolution with avidity. Needless to mention the bittersweet feeling I've felt filled with everytime I've browsed through her portfolio and found no recent test material whatsoever. Bitter, because when taking notice of a compelling newcomer, you consequently want her to put out substantive test shoots - firstly to get treated to new work from her, secondly because you want her to manage to keep her head above water later on in her career, and for a model, this partly comes with being familiar with the camera and able to thrive off of editorial sessions. Sweet, because I appreciate it when agencies keep mum on the developement of the newfaces they hold in store - that's how they're most likely to get people intrigued and keep them anticipating. It all boils down to straddling the line between overdone hype and utter muteness - all about being moderately secretive, as I've already stated before. An endeavor far away from being effortless, since lots of things today (from means of transportation up to means of information) are designed to give people access to whatever they want increasingly easily so they can indulge their appetites - the faster, the better, I would also say.
In the age of the Internet, the word patience has lost its significance and actually seems to belong to the days of yore ; you can't even begin to feel the willingness to know about something that it has already been splashed all over the Web. The Spring / Summer ad campaigns are starting to roll in for instance, which signifies a certain angst related to the haste of all these releases starting to wash over me. It struck me last season, when a few hours after the first images of the Louis Vuitton campaign came out, the whole set was already up on their website and onto The Fashion Spot. It took away all the excitement linked to discovering the ad. It's just going too fast, really.
I'm not trying to hold responsible all the so-and-sos kind enough to scan / get pictures off brands websites and put them up for everyone to see them, because the real culprit is our impulse to find out about everything always faster, which prompts us to embrace the leaking craze and take part in it - and this is an impulse earned through the era of mass media and what it shoehorns us into doing (don't get me wrong, I wholeheartedly count myself in that plight). Then again, I guess utilizing mankind-friendly innovations (whether they be technological, ideological etc...) at hand beyond the boundaries of reason is equally inherent to human nature - instead of being wise and getting the best out of them, we get anything likely to provide us instant and personal satisfaction without thinking of the impact of this all on the future - ours. Not that (almost) entire magazines issues being spread across the web within two days after their releases is that serious. Not that we could boycott the Internet into a more level-headed use of it even if we wanted to.
source : joystars.lv via *Bianca* @ tFS ; facebook.com via lanvinray @ tFS ; draugiem.lv via fadedcolors @ tFS
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